Verizon is trying to get its wireless business back on track and gain market share, a key part of the company’s plan to regain its footing after years of losses.
Verizon, which was acquired by Verizon Communications Inc. in 2015 for $4.9 billion, has tried to reinvent itself with a strategy of offering high-speed data and a new, faster wireless network.
The company has also worked to improve customer experience, including using technology to identify customers with medical conditions.
The Verizon business is also trying to expand into areas that are traditionally more expensive for wireless carriers, including health care and transportation.
Verify, a new technology that allows Verizon to confirm customers’ identities without giving them to their cellphone company, has been embraced by carriers.
Its rollout has been slow, but the company is getting better every day, said Craig Moffett, a senior analyst at Forrester Research.
The technology is expected to be deployed by more than 10 million people this year.
The wireless industry is expected be in the midst of a massive wave of mergers and acquisitions that could be the start of a trend toward a more competitive and more efficient wireless market, according to Moffett.
He noted that the wireless industry, which accounts for more than half of all U.S. wireless revenue, has seen a number of merges in recent years.
The merger of Verizon and T-Mobile USA, which will merge in 2021, is a major milestone in Verizon’s evolution, said Moffett.
“The next few years are going to be really, really important for the wireless sector and the wireless business,” he said.